Skip to content

Guiding Your Financial Journey with Experience and Purpose

Bill Hurley

With 26 years in the financial industry, Bill has built his practice around service, integrity, and empowering clients to make informed decisions. If you’re ready to move forward, reach out to the Veritas Wealth Planning team, we’re here to help you plan with purpose and peace of mind.

Bill Hurley

Connect with Bill today to discuss your goals and start building a financial strategy with clarity and confidence.

455 E. Eisenhower Pkwy, suite 300 Ann Arbor, MI 48108
whurley@pbsrep.com
(734) 368-2130
Bill Hurley
Bill Hurley
Bill Hurley
Bill Hurley

Welcome to Veritas Wealth Planning

From a Chance Moment to 26 Years of Guiding Financial Futures

I’ve been a financial advisor since 1999, but my journey started in a place most people wouldn’t expect, the rec center at Eastern Michigan University. I was flipping through Success magazine, trying to figure out what I wanted to do with my life. I knew I wasn’t going to be a doctor or an architect, but I wanted a career where I could genuinely help people. I saw an ad for a College for Financial Planning program, and something clicked. That moment set the direction for the next 26 years.

I began my career with American Express, learning the foundations of financial planning and building a deep appreciation for what it means to serve clients well. Today, I’m an independent advisor and a founder of Veritas Wealth Planning, where I guide individuals and families toward clarity, confidence, and long-term financial success.

Outside of work, I’m a dad to a wonderful daughter and three energetic puppies who keep life fun and full. I love watching football, reading, and spending quality time with my family.

Helping people build secure, meaningful financial futures is more than a career for me, it’s the path that found me all those years ago at the rec center, and it’s still what drives me every day.

Little about us as a team, we met at MassMutual in 2016, and somehow we clicked and stayed friends, even when our paths, went separate ways for few years during covid, I joined Bill and dan in 2021, and they joined ARHQ in 2019. We’ve been working closely together since 2021 and now we are forming Veritas.

We can help

Discover how personalized, purpose-driven planning can make a difference, contact Veritas today.